Color

Our brand is underpinned with a color palette designed to be modern, distinctive, and reflective of our region.

To help achieve greater brand recognition it is important that our color palette is applied consistently. Different combinations of color can dramatically change the tone and appearance of a document so it is important to consider how they work together.

Brand Colors

Our brand should primarily be represented by Pacific Blue, followed by the remaining colors as accents in the order as shown. Do not use any other colors as brand identifiers.

Use of Pantone colors is highly recommended in print applications, however if not available please take care to match the colors precisely.

Pacific Blue

#3F5A71
RGB 63 90 113
CMYK 0 0 0 0
PMS C

Foliage Green

#83AD66
RGB 131 173 102
CMYK 0 0 0 0
PMS C

Terracotta Red

#BA7459
RGB 186 116 89
CMYK 0 0 0 0
PMS C

Sky Blue

#7790B3
RGB 119 144 179
CMYK 0 0 0 0
PMS C

Extended Brand Colors

We prefer our brand colors used without editing, however some situations benefit from the use of additional contrast. If there is an occasion when you need to create contrast, you can use these select tints and shades of our brand palette. Avoid using any other tints or shades.

#CCE5FF
RGB 204 229 255
CMYK 0 0 0 0
PMS C

#00304E
RGB 0 48 78
CMYK 0 0 0 0
PMS C

#C3F0A2
RGB 195 240 162
CMYK 0 0 0 0
PMS C

#133E00
RGB 119 62 0
CMYK 0 0 0 0
PMS C

#FFB59A
RGB 255 181 154
CMYK 0 0 0 0
PMS C

#532919
RGB 83 41 25
CMYK 0 0 0 0
PMS C

Neutral Colors

These neutral colors are vital components to the brand palette. They are used to define space in layouts for both digital and printed applications. We recommend an expansive use of negative space in brand executions, which can be created using either neutral light or dark colors with a preference of leading with the lighter end of the scale.

#FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
PMS WHITE

#FFFDF8
RGB 255 253 248
CMYK 0 0 0 0
PMS C

#F5F4E9
RGB 245 244 233
CMYK 0 0 0 0
PMS C

#B2AB9A
RGB 178 171 154
CMYK 0 0 0 0
PMS C

#514C47
RGB 81 76 71
CMYK 0 0 0 0
PMS C

#1F1C13
RGB 31 28 19
CMYK 0 0 0 0
PMS C

Secondary Colors

An secondary palette is available with darker and lighter hues for each. These colors should primarily be used for data representation only, not for primary branding.

Do not use additional colors, tints, or shades without consultation.

#EDCE57
RGB 237 206 87
CMYK 0 0 0 0
PMS C

#FFE172
RGB 255 225 114
CMYK 0 0 0 0
PMS C

#958337
RGB 149 131 55
CMYK 0 0 0 0
PMS C

#AA6FBF
RGB 170 111 191
CMYK 0 0 0 0
PMS C

#ECB1FF
RGB 236 177 255
CMYK 0 0 0 0
PMS C

#4C1662
RGB 76 22 98
CMYK 0 0 0 0
PMS C

#F5A236
RGB 245 162 54
CMYK 0 0 0 0
PMS C

#FFC672
RGB 255 198 114
CMYK 0 0 0 0
PMS C

#673D00
RGB 103 61 0
CMYK 0 0 0 0
PMS C

#E6495C
RGB 230 73 92
CMYK 0 0 0 0
PMS C

#FF888F
RGB 255 136 143
CMYK 0 0 0 0
PMS C

#74001F
RGB 116 0 31
CMYK 0 0 0 0
PMS C

Color Usage

Compositions should feel spacious approachable.

Lead with off white (preferred), white or other neutral negative space, and on occasion, Pacific Blue. Always use a high contrast type color.

Neutral tones are mostly used for shapes and background color mix-ins.

Secondary palette colors are to be used sparingly for use in charts and graphs, and when illustrating concepts that require additional colors.