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Logo

Our logo is an important asset to our organization and should serve as a foundation for all visual communications.

The identity can only make a positive impact if used consistently and correctly throughout all brand communications. To maintain a strong brand image it is important that the logo is always applied consistently wherever it appears. It should never be manipulated or distorted. Its color, position and size are all specified within this guide.

Brand Mark

Tagline Lockup

Clear Space

Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire logo / lockup

Logo Usage

The brand colored logo is used first, provided the composition provides clear recognition and legibility without effort.

Use a white logo with contrasting brand colors or when overlayed on darker photos.

Use our monocolor Pacific Blue logo on light backgrounds and when reduced branding is required, or in black with black and white only compositions.

Logo Misuse

Use our logo set as provided without alterations.

Any changes to our logo diminish its integrity and the equity of our brand. The examples listed here are some specific “do nots” for our logo. If you are unsure of what these mean without a visual illustration please consult with our brand specialist before proceeding.

DO NOT ALTER THE COLORS IN ANYWAY
DO NOT PLACE IN A HOLDING SHAPE
DO NOT LOCK-UP WITH UNAPPROVED TEXT
DO NOT ALTER TYPE OR SHAPES IN ANYWAY
DO NOT ADD ELEMENTS OR DROP SHADOWS
DO NOT OUTLINE
DO NOT ROTATE OR ANGLE
DO NOT CHANGE THE RELATIONSHIP OF COMPONENTS
DO NOT DISTORT OR CHANGE PROPORTIONS